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How much does the average Shopify store make per month?

Shopify Success Revealed: Unveiling the Average Monthly Revenue of Online Stores

How Much Does The Average Shopify Store Make?

When it comes to running an online store, Shopify is one of the most popular platforms out there. The question that many aspiring entrepreneurs often ask is how much money can they realistically make on Shopify? Well, the answer isn’t as straightforward as you might think.

According to a recent study, the average Shopify store generates around $72,000 in annual revenue. However, this number is heavily skewed by high-performing stores that earn millions of dollars per year.

In reality, most small businesses on Shopify make nowhere near that amount. In fact, many make less than $1,000 per month.

There are a variety of factors that can influence how much revenue a store makes on Shopify. One of the biggest ones is niche selection – choosing a profitable and in-demand product category can be the difference between success and failure.

Additionally, marketing strategies and advertising budgets can greatly impact sales numbers. Another important factor to consider is competition; if your niche is highly saturated with other sellers then making a significant profit may be difficult without offering something unique or valuable to customers.

What Determines Success on Shopify?

When it comes to determining success on Shopify, there are several factors that come into play. The first and most important factor is the quality of your product. If you’re selling a unique, high-quality product that people want to buy, you’re already off to a good start.

But even if your product is great, you still need to find a way to stand out from the thousands of other stores on Shopify. Marketing plays a huge role in determining success on Shopify.

You need to have an effective marketing strategy in place that will help you reach your target audience and drive traffic to your store. This can include everything from social media advertising and influencer marketing to content marketing and email campaigns.

It’s also important to continually analyze and optimize your marketing efforts so that you can maximize their effectiveness over time. Another key factor in determining success on Shopify is customer service.

If you provide excellent customer service and go above and beyond for your customers, they’ll be more likely to return for future purchases and recommend your store to others. On the other hand, if you provide poor customer service or fail to meet expectations, it can quickly damage your reputation and lead to lost sales.

How Can You Make Money on Shopify?

Shopify is a platform that offers a plethora of opportunities to make money. Here are some of the ways in which you can earn money on Shopify: 1. Sell your products: One of the easiest and most straightforward ways to make money on Shopify is by selling your own products.

This means that you create your own brand, manufacture the product, and then sell it through your online store. The best thing about this approach is that you have complete control over the product, from its design to pricing and marketing.

2. Dropshipping: Dropshipping is another popular way to make money on Shopify. In this method, you don’t manufacture any products but instead list items from suppliers who will ship products directly to customers for you.

With dropshipping, you don’t have to worry about inventory management or shipping costs, making it an attractive option for many entrepreneurs. 3. Affiliate marketing: Affiliate marketing can also be a great way to earn money on Shopify.

This involves promoting other people’s products through your website or blog and earning commissions on any sales that come through your unique affiliate link. 4. Offer services: If you’re not interested in selling physical products, consider offering services instead.

You could offer website design or development, social media management, or even consulting services related to your niche. Overall, there are countless ways in which you can make money on Shopify; it all depends on what suits your skills and interests best!

Which Business Models Work Best on Shopify?

When it comes to deciding what business model works best on Shopify, there are a few options to consider. The first and most popular model is dropshipping. Dropshipping involves an arrangement between the store owner and a supplier, where the store owner doesn’t actually hold any inventory themselves.

When an item is purchased, the supplier ships it directly to the customer. This can be a great option for those who don’t want to manage inventory or deal with shipping logistics.

However, it can also come with lower profit margins as the supplier will take a cut of each sale. Another business model that works well on Shopify is print-on-demand (POD).

This involves partnering with a company that prints your designs onto products such as t-shirts or mugs on demand as orders come in. This allows you to create unique designs without needing upfront inventory costs, and also gives you flexibility in terms of which products you offer for sale.

However, just like dropshipping, profit margins can be lower due to production costs and fees from the POD provider. In addition to these two models, there are also options like affiliate marketing or selling digital products.

Ultimately, choosing the right business model depends on your individual goals and resources available for your store. It’s important to research each option carefully before making a decision so that you can choose something that aligns with your interests and financial expectations.

Top Sellers on Shopify

Shopify boasts an impressive range of top sellers, including big names like Kylie Cosmetics and Gymshark. One of the biggest success stories on Shopify is Allbirds, a sustainable footwear company that quickly gained fame for its comfortable and eco-friendly shoes. Since its launch in 2016, Allbirds has grown into a multi-million dollar business with over $100 million in revenue as of 2020.

The company’s success can be attributed to its unique branding and marketing strategies, as well as its commitment to sustainability. Another top seller on Shopify is MVMT Watches, a trendy watch brand that has become popular among millennials.

Launched in 2013 by two college dropouts with a passion for entrepreneurship, MVMT started out selling affordable minimalist watches online. Their growth was fueled by social media influencers who helped spread the word about their products.

Today, MVMT offers a wide variety of watches as well as sunglasses and accessories and generates over $100 million in annual revenue. Aside from these big names, there are also many smaller independent sellers who have found success on Shopify through niche markets or innovative products.

For example, The Grommet is an online marketplace that features unique products created by independent makers and inventors. While it may not generate millions in revenue like some of the bigger brands on Shopify, The Grommet has built a loyal following of customers who appreciate their curated selection of one-of-a-kind items that can’t be found anywhere else.

How Much Do You Need to Spend to Sell on Shopify?

One of the great things about Shopify is that it allows you to start a business with relatively low startup costs. However, there are still some expenses you should plan for if you want to make your store successful. The first cost you need to consider is the cost of products.

You’ll need to have inventory or products to sell on your store, and that will likely require some cash up front. If you’re manufacturing your own products, this can be an especially large expense.

On the other hand, if you’re dropshipping or using print-on-demand services, your costs will be much lower since you won’t have to purchase inventory upfront. Another expense is the cost of marketing.

While it’s possible to get traffic and sales without spending money on advertising, it’s much more difficult and time-consuming. If you want to see results quickly, investing in paid advertising can be well worth it.

Social media ads and Google AdWords are popular options for driving traffic to your store, but they can be costly depending on how competitive your industry is. It’s important to set a budget for advertising and track your return on investment (ROI) closely so that you don’t overspend and end up losing money.


After looking at the various factors that determine how much an average Shopify store can make per month, it’s clear that there is no one-size-fits-all answer to this question. However, there are some key takeaways that can be gleaned from this exploration. Firstly, it’s important to remember that success on Shopify is not just about the amount of traffic you receive or the number of products you have.

A well-designed website, quality products, and a strong marketing strategy are all essential components of a successful online store. Secondly, it’s worth noting that there are many different business models that work well on Shopify.

From dropshipping to print-on-demand and beyond, there are plenty of options for entrepreneurs looking to start an online business. While it may take some time and effort to build a profitable Shopify store, the potential for success is certainly there.

With persistence, hard work, and a bit of luck, anyone can turn their passion into a thriving online business. So don’t be discouraged if it takes some time to see results – keep pushing forward and your efforts will eventually pay off!